Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Using Ai Personalization In Marketing
The Data is In: AI Personalization Leads the Way

Manual A/B testing, along with segmentation and targeting, are considered essential methods for website optimization. Marketers have long relied on these practices to improve customer experiences while delivering strong business results, and there is no doubt that they...

Omnichannel Cust Experience Thumb
The Essentials of a True Omnichannel Customer Experience

When it comes to delivering an omnichannel customer experience, there are plenty of moving parts involved. Brands may be inclined to invest as much time and budget as possible on their strongest channels, rather than spreading their efforts...

Product Recommendations Across Industries Part II: Food & Beverage

Across industries, product recommendations are becoming an increasingly important tool to personalize the customer journey. In the second part of our series, we explore the benefits that product recommendations can have for the food and beverage industry. For...

Product Recommendations Across Industries Part I: Retail

Across industries, customers are looking for more personalized content, requiring brands to rethink how they interact with consumers. In part one of this series, Monetate focuses on disruption in the retail industry and the transition from in-store experiences...

Omnichannel Here To Stay Thumb Blog
Beyond Website Optimization: Omnichannel is Here to Stay

Beyond Website Optimization: Omnichannel is Here to Stay There’s no doubt about it: having a strong website optimization strategy in place is crucial for your brand. Over time, however, customers have expanded to platforms beyond your website and...

Hot To Use Deynamic Content
How to Use Dynamic Content to Build Customer Relationships

Dynamic content allows you to shift the customer experience based on your customer’s needs. By personalizing content across multiple platforms, you can build interactions with your brand that your customers will remember. In order to do so, however...

Back To School
Back-To-School: Retail Trends & Study Findings

With Labor Day just past, back-to-school shopping is now in full swing as parents rush to get the last details pulled together before the school year starts. (And for those of you everything at the last minute: We’re...

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