Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Eq 3 2015
Ecommerce data deep-dive: the past 2 years

We process a lot of data here at Monetate. In fact, during Cyber Week 2015, we influenced more than a third of total U.S. ecommerce sales. We’re proud of that number. It stands as a testament to our...

Eq 3 2015
Why You Should Care About Your Add-to-Cart Rates

In the ecommerce world, add-to-cart rates sometimes get a bad rap. They’re not as sexy as cart conversion rates—which measure cold-hard cash. Plus, you might think most people just use their carts as shipping-threshold calculators, anyway. Right? WRONG. While...

4 ecommerce essentials for a very merry holiday season

The turkeys have been carved. The family members have been appeased. Black Friday has been survived. Good job. Now get back to work. Forrester predicts U.S. ecommerce holiday sales will reach $95 billion this year, up 11% from...

Eq 3 2015
Cross-channel consistency = crazy conversions

You might’ve heard that our latest EQ is out. You should totally grab a copy, because we dedicated the entire issue to how key channels performed for retailers in the 3rd quarter. And, as a little bit of...

Eq 3 2015
Ecommerce benchmarks for Q3 2015 just released

We’ve just released the latest edition of the Ecommerce Quarterly for Q3 2015. It features all the usual goodies like industry-wide benchmarks, mini-case studies, smart analysis, and astute projections. This edition of the EQ also includes examples of...

5 ways to create segments that convert this holiday season

Website segmentation is a super-effective way to turn holiday window shoppers into holiday buyers. We’ve seen customer segmentation increase conversion rates and sales for the brands we work with every year. So what’s the best way to build...

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