Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Eq 3 2015
Ecommerce benchmarks for Q3 2015 just released

We’ve just released the latest edition of the Ecommerce Quarterly for Q3 2015. It features all the usual goodies like industry-wide benchmarks, mini-case studies, smart analysis, and astute projections. This edition of the EQ also includes examples of...

Band
5 ways to create segments that convert this holiday season

Website segmentation is a super-effective way to turn holiday window shoppers into holiday buyers. We’ve seen customer segmentation increase conversion rates and sales for the brands we work with every year. So what’s the best way to build...

Cookies
Why cookie-based marketing doesn’t cut it any more.

Cookies. Love ’em or hate ’em, they’ve been the enabler of customer-centric digital marketing for a more than a decade now. Cookies allow you to archive previous customer behavior (such as cart and browsing data)—so long as the...

Mobile Guide
6 mistakes omnichannel rookies make (and how to avoid them)

The concept of omnichannel retail has been a hot topic at ecommerce industry events over the last five years or so. I’ve seen several standing-room-only panels and presentations discussing the “future of retail” and the “great new omnichannel...

Eq 2 2015
How an Omnichannel Experience Wins Showrooming Customers

The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as...

Eq 2 2015
Conversion rates for iOS vs. Android: The last 2 years

One of the things we look at when we compile the data for the Ecommerce Quarterly is the ecommerce performance metrics (conversion, add-to-cart, AOV) by platform. Today we’re going to take a look at the historical context of...

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