Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Why cookie-based marketing doesn’t cut it any more.

Cookies. Love ’em or hate ’em, they’ve been the enabler of customer-centric digital marketing for a more than a decade now. Cookies allow you to archive previous customer behavior (such as cart and browsing data)—so long as the...

Mobile Guide
6 mistakes omnichannel rookies make (and how to avoid them)

The concept of omnichannel retail has been a hot topic at ecommerce industry events over the last five years or so. I’ve seen several standing-room-only panels and presentations discussing the “future of retail” and the “great new omnichannel...

Eq 2 2015
How an Omnichannel Experience Wins Showrooming Customers

The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as...

Eq 2 2015
Conversion rates for iOS vs. Android: The last 2 years

One of the things we look at when we compile the data for the Ecommerce Quarterly is the ecommerce performance metrics (conversion, add-to-cart, AOV) by platform. Today we’re going to take a look at the historical context of...

Eq 2 2015
Is Mobile Bounce Rate on the Rise?

When we ran the numbers for ecommerce performance from Q2 2015 uncovered a host of interesting, surprising, and just-plain confounding trends. Our job isn’t to only keep the stats interesting, surprising, or confounding, however. Our job is to parse the...

Eq 2 2015
Ecommerce metrics in Q2: The good, the bad, the ???

Q2 was a pretty solid quarter overall. Key metrics, like conversion rate and average order value, made slight year-over-year improvements (up 2.6% and 1.5%, respectively) and made stronger month-over-month improvements (9% and 3.4%, respectively). Some of the most...

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