Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

This Week Today: The new chute in Macy's dressing rooms & more

It's Friday, time for another edition of This Week Today, our roundup of the best retail + tech links from the last seven days.Here's This Week Today vol. #eight for Friday 8.28.2015.1. How Instagram is changing the way brands look at photography, online and beyond [Adweek]"Instagram...

Mobile Recommendations
7 surprising mobile shopping stats you need to know

As we’ve said before, those customers who take the time to download your mobile app and actually shop with it are your best customers. What do you know about them? What should you know about them? What do...

Flow
How to optimize the mobile checkout flow

You can test anything on a mobile retail ecommerce app, but it pays to focus on the ones that will boost the metrics you care about most (like conversion). Here are a few popular app elements retailers like...

This Week Today: Chartreuse (the color of disruption) & more

It's Friday, time for another edition of This Week Today, our roundup of the best retail + tech links from the last seven days.Here's This Week Today vol. #seven for Friday 8.21.2015.1. The color of disruption [The Awl]Startup offices tend to look the same; they save...

Mobile app idea #2: Make it a game

It's mobile time here on the Monetate blog. So far we've covered the future of mobile retail apps, Android vs. iOS, and how to make a retail app they'll actually use.Today we're covering a fun one: Retail mobile...

The mobile app dilemma: Android or Apple?

Android versus Apple: it’s the freedom of the Wild West versus the security of the gated garden. Android users love the ability to customize every aspect of their device and access millions of apps whose developers are uninhibited...

This Week Today: Alphabet, Netscape, ModCloth & more

Welcome to This Week Today, our roundup of the best retail + tech links from the last seven days.Here's This Week Today vol. #six for Friday 8.14.2015.1a. Why Google's Alphabet is nothing like Berkshire Hathaway [MIT Technology Review]"Buffett, he says, invests in existing, undervalued companies...

How to make a retail mobile app they'll actually use.

The first step: Figure out what your customers want. According to research by Dynatrace, mobile app users want: Fast access to product info Store locations and hours Ability to communicate in real-timeThey also want:"proactive and relevant information and services within...

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