Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Flow
How to optimize the mobile checkout flow

You can test anything on a mobile retail ecommerce app, but it pays to focus on the ones that will boost the metrics you care about most (like conversion). Here are a few popular app elements retailers like...

This Week Today: Chartreuse (the color of disruption) & more

It's Friday, time for another edition of This Week Today, our roundup of the best retail + tech links from the last seven days.Here's This Week Today vol. #seven for Friday 8.21.2015.1. The color of disruption [The Awl]Startup offices tend to look the same; they save...

Mobile app idea #2: Make it a game

It's mobile time here on the Monetate blog. So far we've covered the future of mobile retail apps, Android vs. iOS, and how to make a retail app they'll actually use.Today we're covering a fun one: Retail mobile...

The mobile app dilemma: Android or Apple?

Android versus Apple: it’s the freedom of the Wild West versus the security of the gated garden. Android users love the ability to customize every aspect of their device and access millions of apps whose developers are uninhibited...

This Week Today: Alphabet, Netscape, ModCloth & more

Welcome to This Week Today, our roundup of the best retail + tech links from the last seven days.Here's This Week Today vol. #six for Friday 8.14.2015.1a. Why Google's Alphabet is nothing like Berkshire Hathaway [MIT Technology Review]"Buffett, he says, invests in existing, undervalued companies...

How to make a retail mobile app they'll actually use.

The first step: Figure out what your customers want. According to research by Dynatrace, mobile app users want: Fast access to product info Store locations and hours Ability to communicate in real-timeThey also want:"proactive and relevant information and services within...

The future of mobile retail apps.

Mobile spending is projected to grow from $9.7 billion in 2015 to $53.6 billion by 2024.That's according to recent research published by Barclays. Their press release puts the importance of this huge increase into context:"This means that nearly half (42.4%) of all retail...

Personalization Intelligence Report Cover
The state of 1-1 ecommerce personalization today

Micro-personalization has been the goal of many forward-thinking organizations since 1993, when Don Peppers and Martha Rogers published “The One to One Future.” Now that technology is finally catching up with that vision, how many brands are getting...

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