Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

4 ecommerce essentials for a very merry holiday season

The turkeys have been carved. The family members have been appeased. Black Friday has been survived. Good job. Now get back to work. Forrester predicts U.S. ecommerce holiday sales will reach $95 billion this year, up 11% from...

Eq 3 2015
Cross-channel consistency = crazy conversions

You might’ve heard that our latest EQ is out. You should totally grab a copy, because we dedicated the entire issue to how key channels performed for retailers in the 3rd quarter. And, as a little bit of...

Eq 3 2015
Ecommerce benchmarks for Q3 2015 just released

We’ve just released the latest edition of the Ecommerce Quarterly for Q3 2015. It features all the usual goodies like industry-wide benchmarks, mini-case studies, smart analysis, and astute projections. This edition of the EQ also includes examples of...

5 ways to create segments that convert this holiday season

Website segmentation is a super-effective way to turn holiday window shoppers into holiday buyers. We’ve seen customer segmentation increase conversion rates and sales for the brands we work with every year. So what’s the best way to build...

Why cookie-based marketing doesn’t cut it any more.

Cookies. Love ’em or hate ’em, they’ve been the enabler of customer-centric digital marketing for a more than a decade now. Cookies allow you to archive previous customer behavior (such as cart and browsing data)—so long as the...

Mobile Guide
6 mistakes omnichannel rookies make (and how to avoid them)

The concept of omnichannel retail has been a hot topic at ecommerce industry events over the last five years or so. I’ve seen several standing-room-only panels and presentations discussing the “future of retail” and the “great new omnichannel...

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