Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

Band
5 ways to create segments that convert this holiday season

Website segmentation is a super-effective way to turn holiday window shoppers into holiday buyers. We’ve seen customer segmentation increase conversion rates and sales for the brands we work with every year. So what’s the best way to build...

Cookies
Why cookie-based marketing doesn’t cut it any more.

Cookies. Love ’em or hate ’em, they’ve been the enabler of customer-centric digital marketing for a more than a decade now. Cookies allow you to archive previous customer behavior (such as cart and browsing data)—so long as the...

Mobile Guide
6 mistakes omnichannel rookies make (and how to avoid them)

The concept of omnichannel retail has been a hot topic at ecommerce industry events over the last five years or so. I’ve seen several standing-room-only panels and presentations discussing the “future of retail” and the “great new omnichannel...

Eq 2 2015
Conversion rates for iOS vs. Android: The last 2 years

One of the things we look at when we compile the data for the Ecommerce Quarterly is the ecommerce performance metrics (conversion, add-to-cart, AOV) by platform. Today we’re going to take a look at the historical context of...

Eq 2 2015
Is mobile bounce rate on the rise?

When we ran the numbers for ecommerce performance during Q2 for our most recent Ecommerce Quarterly report, we uncovered a host of interesting, surprising, and just-plain confounding trends. But our job isn’t to keep the stats just interesting...

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