Monetate Blog

The latest news, strategies, and tactics from the world of ecommerce.

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EQ3 ecommerce benchmarks report just released

We just released ecommerce benchmarks for Q3 2016. Download your copy of the Monetate Ecommerce Quarterly Benchmark Report here. A special announcement This quarter, we’re introducing an exciting new update to the Monetate EQ. From now on, the...

Multivariate Testing: Breaking Down When It's Appropriate for You

According to Econsultancy's 2011 Conversion Rate Optimization Report, 53% of companies use A/B testing to improve conversion rates compared to just 24% using multivariate testing (MVT). And compared to all methods for improving conversion rate, A/B testing ranked...

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Infographic: Shopping Cart Abandonment and Tips To Avoid It

Shopping cart abandonment is a stubborn obstacle to selling online. Companies work hard to reduce their cart abandonment rate, but a percentage of shoppers still slip past. In fact, shopping cart abandonment rates overall are on the rise. Business Insider...

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Why ecommerce personalization doesn’t have to be a struggle

CMSWire recently posted a great writeup about a recent Accenture Interactive report. The name of the post: Many marketers still struggle to master personalization. The crux of the findings from the Accenture report are: Personalization is often not...

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