Omnichannel

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Beyond Website Optimization: Omnichannel is Here to Stay

Beyond Website Optimization: Omnichannel is Here to Stay There’s no doubt about it: having a strong website optimization strategy in place is crucial for your brand. Over time, however, customers have expanded to platforms beyond your website and...

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Back-To-School: Retail Trends & Study Findings

With Labor Day just past, back-to-school shopping is now in full swing as parents rush to get the last details pulled together before the school year starts. (And for those of you everything at the last minute: We’re...

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Why Omnichannel Matters NOW

Omnichannel is the word of the moment, with everyone in ecommerce talking about the central role that it will play in the next phase of personalization. Certainly much of that impact will be a result of competition between...

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GDPR Explained for Marketers – Part 1

May 25th is the day that the many marketers have been dreading…it’s the day the EU General Data Protection Regulations (GDPR) go into effect. This broad-reaching change to existing privacy regulations is a very big deal, however, understanding...

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Why Mobile Dominates Ecommerce for Moms

When it comes to consumer spending, women are in charge Female employment is on the rise, and their earnings are catching up with their male counterparts. Yet, women are still tasked with the bulk of household management responsibilities...

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