New Rules for JavaScript Deployment

By Hallie Mummert

September 4, 2012

The expanded use of third-party JavaScript to show the right content, to the right website visitors, at the right time—not to mention, target and test this content's performance—has ushered in a new era of enhanced online customer experiences.

It also creates the need for specific protocols that help IT departments maintain high-performance websites to deliver great customer experiences, while minimizing risk. Not sure what these new protocols are?

Coming to your rescue is "8 Best Practices for Deploying Customer Experience JavaScript," a white paper that lays out the key considerations for effectively deploying customer experience JavaScript on your website. You'll learn:

• where to place the JavaScript tag within the web page

• how to support fast content delivery

• how to avoid failed page loads and "blink"

• how to work with tag management systems

• how to make the right decisions around caching

Balancing customer experience optimization with website operations is tricky. But with this free white paper—which includes a handy checklist to share internally and keep visible across the IT department—you can get a handle on the best practices that will help you make the right decisions for your company's goals.

Hallie Mummert is the former managing editor at Monetate. For the past two decades, she reported on trends and best practices in the marketing field for Target Marketing, a business-to-business trade publication. She also moderated webinars and created paid content for the magazine's parent company, North American Publishing Company.

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