March 31, 2014
We thought either would be a worthy winner in our quest to find the merchandising content our readers deem most helpful, but can see why this customer story was so attractive. In it, we explore how ModCloth leverages data-driven personalization to cultivate a passionate customer community that in turn helps shape the online retailer's website.
ModCloth's customer base is highly engaged, which means the bar for delivering a great online experience is equally high. The online retailer rises to the challenge by turning customer insights into innovative website features and relevant content that keeps its fan base coming back for more.
Within the customer story are several case studies that specifically touch on how ModCloth: