Mobile Optimization

Is Cyber Monday Becoming Tablet Monday?

Anyone who follows ecommerce shopping trends was bombarded this week with facts and figures around some of the most popular days for consumers to shop online, including the king of them all: Cyber Monday.Some highlights: Online Sales Rose...

Travel Marketers Must Pivot or Be Left Behind

The annual PhoCusWright Conference this week centered on one word: Pivot.As Gene Quinn, CEO and co-founder of Tnooz, emphasizes below in the latest installment of our interview, consumers are now in control of the travel purchase path. Marketers...

SoLoMo: What’s Behind the Hype?

The term SoLoMo (Social-Local-Mobile) might sound like a bunch of gibberish, even to marketers.In fact, popular opinion about SoLoMo seems a little mixed: Some experts hail the ability to combine the location of shoppers with the mobile devices...

Smartphones Invade Travel: Are You Prepared?

As more and more consumers ditch their keyboards for their smartphones, it’s time for travel and hospitality websites to take action.That’s the latest from eMarketer’s “Digital Insights for the Travel and Hospitality Industry” Brief, which found travelers aren’t...

Polls Take a Toll: Fight Election Dip This November

The term “election dip” might make you want to run to the kitchen, grab some chips and start snacking.But not so fast. In reality, election dip is anything but delicious.Every year, online shoppers bail on spending in order...

UX in Travel: Q&A with Usabilla's Sabina Idler

Considering that 59% of people rank ease of use as the most influential factor in whether they make a purchase on a travel website, travel and hospitality firms have a great opportunity to boost sales by enhancing the...

Get Off Sidelines
Get Off the Sidelines: 4 Keys to Leveraging Mobile

Fifty percent of marketers admit that they aren’t leveraging mobile despite it being the fastest-growing marketing channel, while others still aren’t sure how to effectively target website traffic from iPhones, Androids, and other smartphones. Those were two of...

Multi Screen
It’s a Multi-Screen World

Google recently unleashed “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior,” a 46-page report detailing consumers’ ever-increasing tendency to cycle between multiple devices to accomplish online tasks. While the video interviews are enjoyably awkward, the rest of the...

Experience the future of ecommerce personalization

Book your personalized demo today.