Mobile Optimization

Mobile Shopping
Designing a better retail mobile app experience

Google just released a comprehensive report on mobile retail apps. It covers everything from discovery and search (of course), to product reviews and frictionless payments. In this post, we’re going to share what we learned from the report...

Eq 2 2015
Conversion rates for iOS vs. Android: The last 2 years

One of the things we look at when we compile the data for the Ecommerce Quarterly is the ecommerce performance metrics (conversion, add-to-cart, AOV) by platform. Today we’re going to take a look at the historical context of...

Eq 2 2015
Is mobile bounce rate on the rise?

When we ran the numbers for ecommerce performance during Q2 for our most recent Ecommerce Quarterly report, we uncovered a host of interesting, surprising, and just-plain confounding trends. But our job isn’t to keep the stats just interesting...

Mobile Recommendations
7 surprising mobile shopping stats you need to know

As we’ve said before, those customers who take the time to download your mobile app and actually shop with it are your best customers. What do you know about them? What should you know about them? What do...

Flow
How to optimize the mobile checkout flow

You can test anything on a mobile retail ecommerce app, but it pays to focus on the ones that will boost the metrics you care about most (like conversion). Here are a few popular app elements retailers like...

How to make a retail mobile app they'll actually use.

The first step: Figure out what your customers want. According to research by Dynatrace, mobile app users want: Fast access to product info Store locations and hours Ability to communicate in real-timeThey also want:"proactive and relevant information and services within...

Mobile back-to-school shopping is on the rise... again. 

46% of shoppers will use a tablet to make their back-to-college purchases. 31% plan to purchase via smartphone—a new high for the annual NRF survey.The data collected by NRF also underscore a trend we've been observing here at Monetate for...

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