Marketing and Organizations

Serve it in 60: Father’s Day Promo

Remember Rachel Ray’s “30 Minute Meals” TV show? It spring-boarded the celebrity chef to stardom, landing her an Emmy, several more TV shows, a series of cookbooks and her own line of kitchenware. Ray was successful, in part...

Life Imitates Art: HBO’s Silicon Valley

Last month, I detailed the similarities between the challenges faced by founders of small early-stage companies, and by marketers at some of the world’s largest and most established brands. Clearly impressed by my analogy, HBO has launched a...

Be a Digital David: Three Tips to Beat Your Goliath

Everyone loves an underdog. Every sports fan still gets chills when they hear replays of Al Michaels screaming “Do you believe in miracles?” as the scrappy 1980 US hockey team defeated the mighty Soviets. Every child of the...

The C-Suite Gold Medal Game: CIOs Versus CMOs

As the Winter Olympics in Sochi soon get underway, I’m reminded not only of the exciting London games of two years ago, but a report from Gartner around the same time that said by 2017, CMOs would spend...

Silicon Alley Players Chime in on What 2014 Holds

From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year. So what does 2014 have in store? I posed the question to New...

Website Optimization Governance: Gaining & Maintaining Momentum

In my first blog post on website optimization governance, I covered the foundational steps to build an internal structure for website optimization. Those initial steps are essential for everything that follows—regardless if your organization has been optimizing and...

How a Great Team Makes Even Greater Products

In many of my discussions with companies focused on website optimization, one question comes up repeatedly: How can their brands create and manage a modern technology organization similar to what Monetate has done with its own agile software...

Live From #AgilitySummit: Day 1 Wrap-Up

As today’s Agility Summit 2013 presentations and roundtables wrapped up, there was a notable buzz in the air. And for good reason. From Mitch Joel’s keynote presentation to panel discussions on being relevant throughout the customer lifecycle, there...

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