Infographic: Shopping Cart Abandonment and Tips To Avoid It

By Monetate Inc.

October 20, 2016

Shopping cart abandonment is a stubborn obstacle to selling online. Companies work hard to reduce their cart abandonment rate, but a percentage of shoppers still slip past. In fact, shopping cart abandonment rates overall are on the rise.

Business Insider reports that $4.6 trillion worth of merchandise was left in abandoned carts in 2016, up from $4.2 trillion in 2013. The fact that the number is growing is extremely discouraging given all of the data we collect about shoppers during their buying journey. But we don’t have to despair. BI Intelligence estimates that about 60% of those lost dollars can be recovered.

Mirroring that complex state of affairs: There’s no single silver bullet for reducing shopping cart abandonment. Those marketers who attack the issue from many angles, creating personalized experiences, using all the information they have about the shopper, yield the best results.

At Monetate, we have a proven track record of helping clients across industries reduce shopping cart abandonment significantly, yielding immediate lifts in conversion and sales. In this infographic, we’ve outlined the most effective usability tips to do so.

For more in-depth analysis, please check out our Ultimate Guide to Reducing Shopping Cart Abandonment.

Infographic: Shopping Cart Abandonment Rates
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Monetate is the leader in personalization software for consumer-facing brands. Our approach starts with the understanding that each individual is unique. We enable brands to create individualized experiences that surprise and delight customers, improving engagement and business performance.

The Monetate platform is open and independent, working seamlessly across your marketing stack. Monetate is real-time, too, combining marketer-driven instincts with machine learning to deliver 1-to-1 personalization at scale.

Founded in 2008, Monetate influences billions of dollars in annual revenue for QVC, The North Face, Newegg Inc., J. Crew Group Inc., and hundreds of other market leaders.

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