February 25, 2015
What if you could deliver a unique, customized experience tailored to each individual customer?
It’s called 1-to-1 marketing, and recent technological innovations are enabling marketers to get a lot closer to this goal.
One of the ways companies are delivering website personalization now is through customer segmentation. When based on the dynamic, ever-changing context of your customers and their past interactions with your organization, segmentation can approximate 1-to-1 personalization in meaningful ways that drive growth.
Here are some helpful questions you can ask yourself when creating new customer segments, from a recent ClickZ article:
Read the full article for more, including an intriguing thought experiment about how BMW could use re-targeting to drive revenue after the sale of a new car: RIP Mass Marketing, Long Live 1:1 at Scale.
Image provided courtesy of Shutterstock.