July 9, 2015
At 35.25%, average bounce rate was nearly 6 percentage points higher at the end of Q1 2015 than it was at the end of Q1 2014.
At $122.65, average order value was down 2.5% year-over-year.
At 2.32%, conversion rates are down from their Q1 2014 level of 2.51%.
The good news: According to our latest Ecommerce Quarterly report, online shopping sessions are up and so are revenue. Companies are just having a harder time converting their customers.
But not all companies are struggling. Some are combining their personalization strategies and merchandising tactics to create online shopping experiences that buck the downward ecommerce trends the industry is seeing right now when it comes to AOV, bounce rate, and conversion rate.
Getting wins in those areas isn’t crazy hard. It’s almost at a level of A-B-C simplicity, and that’s why we focused our attention for EQ1 2015 on merchandising tactics that are moving the needle. Here’s the abridged version: The solution to improving performance with merchandising tactics and product recommendations isn’t just recommending products to your visitors; it’s making relevant recommendations within in a variety of contexts, and using all the data you have to make decisions about the products you show.
Meanwhile, here are some interesting stats we unearthed during our quarterly review of the ecommerce industry:
If you haven’t clicked to read the latest EQ report, you really should. There’s great stuff in it about how brands like Microsoft completely revamped an entire landing page experience for people who previously bought one of their flagship products. It’s the perfect illustration of personalization plus merchandising done right.
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