How Can Skydiving Cats Create the Ultimate Customer Experience?

By Sarah Etter

November 23, 2012

Since it's a holiday week, we thought we'd take a look at a fun marketing campaign that's generating buzz.

Folksam, a pet insurance firm in Sweden (which is entirely customer-owned), took creating the ultimate customer experience to the next level by letting its fans submit their own ideas for the company’s commercials.

One of the submissions: Folksam customer Eva dreamt up the concept of skydiving cats spelling out her name in the sky set to the tune of R. Kelly’s “I Believe I Can Fly.”

Folksam kept good on its word, and created the commercial:

Sure, it’s silly. Sure, it could be written off as nonsense. But what started out as an awesome idea to boost customer engagement and have some fun with branding turned into one of the craziest advertisements we’ve seen in a long time.

We’d bet Eva will be a customer for life, and everyone she knows has probably seen this video. Plus, the ad has already generated coverage from MSN and Gawker.

Beyond the buzz, we haven’t seen a company THIS dedicated to creating the ultimate customer experience in a long time. And if there’s a better scene than two skydiving cats touching paws, we have yet to see it.

Bottom line: Finding new ways to engage customers in every step of their experience with your brand increases satisfaction, loyalty, and word of mouth. So what can you do to go above and beyond your visitors’ expectations to make them feel like a real part of your company?

Sarah Etter is the former the senior editor at Monetate. Before joining Monetate, she was a writer for various online and print publications, and served as the associate editor of The Internet & Marketing Report newsletter. Sarah also loves fiction writing and ice hockey... yes, ice hockey.

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