Email Marketing

Website Testing Wins: Light the Way for Email Acquisition

Enticing website visitors to join your email list is usually not not so much about deftness or luck, but about having the patience of a boulder. Sure, on a long enough timeline—while following best practices related to permission and...

Tis the Season to Disagree Over What to Call the Season

Given the level of debate that surrounds the use of “Merry Christmas” versus “Happy Holidays,” online retailers probably have an easier time deciding which products to put on sale at this time of the year than what greeting...

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