Email Marketing

Email Acquisition: Strategic Lightboxes Have Major Impact

Email acquisition campaigns work for websites in a number of ways. As most marketers know, visitors typically don’t make purchases on their first visit, so acquiring their email addresses is a key part of using follow-up communications to...

Email Acquisition: Prominently Display Your Sign-Up Request

For most websites, every email address acquired from visitors translates to a boost in revenue. That means customizing, testing, and optimizing email acquisition campaigns can have a huge impact on the number of email sign-ups, and the company’s...

Email's Value Remains Strong, But Could It Be Better?

What if we could use all the data that we have to improve our email and digital marketing? That's what this Monetate infographic, "Intelligent Email Marketing That Drives Conversions," inspires—the idea that responsible data-driven marketing creates amazing subscriber...

Website Testing Wins: Free Shipping's One-Two Punch

What's the biggest conversion roadblock for every ecommerce firm? Time. At any moment during a visitor's trip to your website, their attention can be stolen away by a ringing doorbell, crying child, or buzzing phone.And if distractions put...

5 Major Trends You Must Address for Holiday 2012

What could be more encouraging than online sales as a percentage of total holiday sales nearly tripling since 2005, while the offline side remained almost flat? How about the growing influence of online channels on offline spending in...

Tales from eTail Boston

I attended eTail’s late summer show in beautiful Boston this past week. The conference was abuzz with everything from holiday preparedness to omnichannel marketing, but there were several reoccurring themes that stood out among the general discourse.Personalization Needs...

Campaign Consistency: Avoiding the Conversion Hall of Shame

“The number one driver of conversion is matching your visitors’ intent when they get to your website,” says Tim Ash, CEO of website optimization consulting service SiteTuners. “Your job is to make the connection between the audience and...

5 Tactics for Boosting Email Conversion Rate

Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented control over what marketing gets her attention, companies really have to step...

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