Email Marketing

Why Focus on 2014 Now?

We all know that for the majority of ecommerce businesses, the back-to-school season starts around June, while everything for the holiday season must be in place by Labor Day.And while ecommerce sales, according to Forrester Research, will continue...

Move from Website-Centric to Customer-Centric Now

I’ve been thinking a lot about the tale of the five blind men traveling in the jungles of India. It’s a story many of you have probably heard before: The five blind men come upon an elephant. One...

Email Acquisition: Use Contests and Sweepstakes Wisely

While incentives can certainly boost email sign-ups, there are other ways websites can generate interest and action from visitors.Beyond instant coupons and offers for exclusive deals and info, websites can also offer visitors the chance to be entered...

Email Acquisition: Let Visitors Play Favorites

In order to create an email acquisition campaign that yields powerful results, it’s critical to factor in the needs of visitors in order to increase the odds they will sign up.But that’s a bit of a catch-22 for...

Email Acquisition: Strategic Giveaways Can Boost Sign-Ups

Incentives make the world go ‘round, and that’s particularly true for websites hoping to capture the valuable email addresses of their visitors.So let’s take a look at one of the best incentives to offer visitors: The instant gratification...

Email Acquisition: Experiment with Slide-Up Requests to Get Results

When it comes to email acquisition campaigns, there are two overarching considerations that should factor into planning and execution:1. The format of the sign-up feature.2. The incentives used to inspire action.We’ve already covered two formats worth testing (navigation...

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