Email Marketing

How to Leverage Weather In Your Geo-targeted Marketing Campaigns

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

Gmail Images: Don't Believe the Hype

With 425 million active users, Gmail is the largest email service in the world. So understandably, when big changes are made to the way Google serves images, marketers are going to take notice. But instead of playing the...

Update: Consumers Find More Time to Shop Online on Thanksgivukkah

The following is an update from a post earlier today.Despite reports of just single-digit percentage increases in online sales during yesterday’s Thanksgiving Day holiday (which also was the first day of Hanukkah), revenue to leading ecommerce retailers increased...

Want Your Emails to Bomb? Just Keep Them Irrelevant.

Individuals today are exposed to over 5,000 ads per day, compared to 500 ads per day in 1970. - J. Walker Smith, executive chairman, the Futures CompanyIn our multi-screen world, today’s savvy shoppers are relentlessly bombarded with marketing...

A Sneak Peek Behind the Scenes of Monetate Engage

Customers who receive relevant emails based on in-the-moment circumstances will respond with higher clickthrough rates, conversions, and revenue. Currently in beta and receiving rave reviews from retailers such as True Religion Brand Jeans, Monetate Engage allows marketers to...

Me and Amazon, We’ve Got a Good Thing Going

Last week, I bought a cool new messenger bag. I found it while I was shopping around on the manufacturer’s website, checking out 3D views of the bag and reading product descriptions. But after I fell in love...

Why Even Relevant Emails Can Sometimes Suck

I like pizza (not as much as this guy, but still much more than a normal person).As a subscriber to nearly every national pizza chain’s email list, I receive countless―and competing―messages that attempt to coax me into placing...

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