Email Marketing

Getting Visual: The Email Marketer's New Challenge

The email subject line is dying.Go ahead: Clench your fist, curse, tell me I’m wrong. There are, after all, 35 million search results for “subject line best practices” and another 28 million for “subject line strategy.” You can...

Making Sure You're Ready for Canada's Anti-Spam Legislation

Email marketing in Canada is getting shaken up.A landmark law, the Canadian Anti-Spam Legislation, goes into effect July 1, 2014, and it promises to substantially change the digital marketing landscape—and not just for Canadian companies. The law, CASL...

Serve it in 60: Father’s Day Promo

Remember Rachel Ray’s “30 Minute Meals” TV show?It spring-boarded the celebrity chef to stardom, landing her an Emmy, several more TV shows, a series of cookbooks and her own line of kitchenware. Ray was successful, in part, because...

What Happens When Your Email Marketing Is No Longer Relevant

Recently, marketers have been adopting the mantra “more email, more money.”If you increase the number of emails you send, the thinking goes, you’ll increase the number of customer conversions. Regardless of your success with this tactic, most marketers...

Putting Your Email Strategy on the Right Track

When CMOs started focusing their marketing strategies on better understanding their customers and deepening relationships with them to drive loyalty and overall lifetime value, marketers turned to email.But traditional email is no longer meeting those CMO objectives.Marketers are...

Experience the future of ecommerce personalization

Book your personalized demo today.