Ecommerce

A Tablet Takeover's Coming. Are You Ready?

This summer, I wrote a blog post suggesting that digital marketers in the ecommerce space accelerate the timelines of their tablet optimization projects. If you’ve read our latest Ecommerce Quarterly report, released earlier this week, you probably know...

How to Increase Conversions Without Racing to the Bottom

In online marketing, and in conversion rate optimization in particular, there’s a relatively large danger of missing the forest for the trees. Some marketers are so obsessed with conversion rates that they forget to look at conversions with...

How to Leverage Weather In Your Geo-targeted Marketing Campaigns

It’s hard to turn on national news lately and not learn some new, dramatic winter weather-related terminology. With debilitating ice storms and power outages in the Mid-Atlantic, sub-zero temperatures in the Midwest and record snowfall in the Pacific...

Breaking Down the Super Bowl's Multi-Channel Champions

When the big game kicked off last night, fans and brands were glued to their television sets, smartphones and tablets.Brands—both those with commercials during the big game and those without—were looking to real-time marketing with the hopes of...

It's Time to Kick Standard Attributes Up a Notch

Back in September, we took a look at how Reebok planned to use nostalgia to sell more sneakers, an interesting move considering the forward-looking product marketing strategies utilized by most other footwear brands.Well guess what? For me (and...

Is Marketing Even Necessary in Online Banking?

A bank account is an inevitability for most people. And because bank products are often commodities, a common misperception in direct banking is that there’s no need to drop millions of dollars into a marketing budget. But this...

Is Clienteling in Your Future?

When you’re a luxury brand, one of the biggest post-holiday concerns is how to get rid of unsold merchandise without devaluing your brand. Perception is crucial, and a $1,500 handbag on clearance doesn’t really scream cachet.Enter clienteling. By...

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