Ecommerce

Life Imitates Art: HBO’s Silicon Valley

Last month, I detailed the similarities between the challenges faced by founders of small early-stage companies, and by marketers at some of the world’s largest and most established brands. Clearly impressed by my analogy, HBO has launched a...

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Creating Useful 404 Error Pages

Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to...

The State of Mobile Commerce in 2014

Mobile commerce in the United States is expected to grow nearly 50% in the next four years, but most companies still are allocating modest budgets to that channel, according to data shared today with attendees at Monetate’s 4th...

Be a Digital David: Three Tips to Beat Your Goliath

Everyone loves an underdog. Every sports fan still gets chills when they hear replays of Al Michaels screaming “Do you believe in miracles?” as the scrappy 1980 US hockey team defeated the mighty Soviets. Every child of the...

A Tablet Takeover's Coming. Are You Ready?

This summer, I wrote a blog post suggesting that digital marketers in the ecommerce space accelerate the timelines of their tablet optimization projects. If you’ve read our latest Ecommerce Quarterly report, released earlier this week, you probably know...

How to Increase Conversions Without Racing to the Bottom

In online marketing, and in conversion rate optimization in particular, there’s a relatively large danger of missing the forest for the trees. Some marketers are so obsessed with conversion rates that they forget to look at conversions with...

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