Ecommerce

How 15 Cents Worth of Stamps Bought a Customer for Life

A couple years ago, author and digital strategist Jay Deragon coined the phrase “Youtility.” His idea was simple: marketers need to focus more on “being able to add more and more value to consumers.”Last year, social media pro...

Serve it in 60: Father’s Day Promo

Remember Rachel Ray’s “30 Minute Meals” TV show?It spring-boarded the celebrity chef to stardom, landing her an Emmy, several more TV shows, a series of cookbooks and her own line of kitchenware. Ray was successful, in part, because...

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Frank Underwood’s Lessons for Digital Marketers

You can’t deny the draw of Frank Underwood. We’re big fans of Netflix’s House of Cards here at Monetate, and have done our fair share of quoting it. And that got me thinking: Despite being perhaps the most...

Your Brand Needs a Doctor (Dre)

Pop quiz: Name an industry where a premium brand owns a massive 70% of its market.Can’t? That’s OK.Despite dominating a few news cycles over the last couple weeks, the answer is more surprising than you might think: headphones...

Velvet Rope
Using VIP Treatment to Deliver Unexpected Results

It might sound a little strange to state something so obvious, but marketers are customers. So when we talk about putting ourselves in the customer’s shoes, or looking at something from the customer’s point of view, it shouldn’t...

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Creating Useful 404 Error Pages

Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to...

The State of Mobile Commerce in 2014

Mobile commerce in the United States is expected to grow nearly 50% in the next four years, but most companies still are allocating modest budgets to that channel, according to data shared today with attendees at Monetate’s 4th...

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