Ecommerce

Your Brand Needs a Doctor (Dre)

Pop quiz: Name an industry where a premium brand owns a massive 70% of its market.Can’t? That’s OK.Despite dominating a few news cycles over the last couple weeks, the answer is more surprising than you might think: headphones...

Velvet Rope
Using VIP Treatment to Deliver Unexpected Results

It might sound a little strange to state something so obvious, but marketers are customers. So when we talk about putting ourselves in the customer’s shoes, or looking at something from the customer’s point of view, it shouldn’t...

Life Imitates Art: HBO’s Silicon Valley

Last month, I detailed the similarities between the challenges faced by founders of small early-stage companies, and by marketers at some of the world’s largest and most established brands. Clearly impressed by my analogy, HBO has launched a...

404 Error
Creating Useful 404 Error Pages

Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to...

The State of Mobile Commerce in 2014

Mobile commerce in the United States is expected to grow nearly 50% in the next four years, but most companies still are allocating modest budgets to that channel, according to data shared today with attendees at Monetate’s 4th...

Be a Digital David: Three Tips to Beat Your Goliath

Everyone loves an underdog. Every sports fan still gets chills when they hear replays of Al Michaels screaming “Do you believe in miracles?” as the scrappy 1980 US hockey team defeated the mighty Soviets. Every child of the...

Experience the future of ecommerce personalization

Book your personalized demo today.