Ecommerce

IWWIWWWIWI—The Acronym Driving Your Customers

IWWIWWWIWI. It’s a mouthful of an acronym, and isn’t easy to figure out, but it’s incredibly important for marketers to understand.It stands for I want, what I want, where and when I want it. I came across the...

Why iOS 8 Can Mean Big Bucks For Online Retailers

It’s no news that consumers like to browse on their smartphones. But they like shopping around a lot more than they actually make purchases. Why? Because checkout and payment experiences on mobile are often clumsy, burdensome, and, in...

How 15 Cents Worth of Stamps Bought a Customer for Life

A couple years ago, author and digital strategist Jay Deragon coined the phrase “Youtility.” His idea was simple: marketers need to focus more on “being able to add more and more value to consumers.”Last year, social media pro...

Serve it in 60: Father’s Day Promo

Remember Rachel Ray’s “30 Minute Meals” TV show? It spring-boarded the celebrity chef to stardom, landing her an Emmy, several more TV shows, a series of cookbooks and her own line of kitchenware. Ray was successful, in part...

House Of Cards2 1
Frank Underwood’s Lessons for Digital Marketers

You can’t deny the draw of Frank Underwood. We’re big fans of Netflix’s House of Cards here at Monetate, and have done our fair share of quoting it. And that got me thinking: Despite being perhaps the most...

Your Brand Needs a Doctor (Dre)

Pop quiz: Name an industry where a premium brand owns a massive 70% of its market.Can’t? That’s OK.Despite dominating a few news cycles over the last couple weeks, the answer is more surprising than you might think: headphones...

Velvet Rope
Using VIP Treatment to Deliver Unexpected Results

It might sound a little strange to state something so obvious, but marketers are customers. So when we talk about putting ourselves in the customer’s shoes, or looking at something from the customer’s point of view, it shouldn’t...

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