Ecommerce

Serve it in 60: Targeting Your Best Customers

When it came to driving revenue, customer acquisition used to be considered the silver bullet. And marketing teams, at least in retail, responded as such: they spent 80-90% of their marketing budgets acquiring customers. But that’s changing.Over the...

Is your website testing strategy short term or a long term?

In testing, there are generally two methods for determining winners: tests that only look in the positive direction; and tests that look in both the positive and negative directions. Statisticians refer to these as one-tailed tests and two-tailed...

To Trigger or Target; That Is the Question

"Triggered or targeted emails? Which is better?" It's been asked so often I hear it now as Shakespeare's "To be or not to be..." Cliché, I know, but the email marketer's struggle over which is better for the...

Back To School Kid
Acing Your Back-to-School Messaging Strategy

Pop quiz: What’s the second most lucrative e-commerce shopping season? If you guessed “back to school,” congratulations; you’re at the head of the class. If you’re wondering how you just got your kids into summer camp and are...

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