Ecommerce

Soccer Cartoon
The Beautiful Game…of Data

When it comes to data and marketing, most people take the analogy to Moneyball. And it’s pretty easy one to see why: Just like how Billy Beane, the general manager of the Oakland Athletics, used previously ignored data...

Serve it in 60: Targeting Your Best Customers

When it came to driving revenue, customer acquisition used to be considered the silver bullet. And marketing teams, at least in retail, responded as such: they spent 80-90% of their marketing budgets acquiring customers. But that’s changing.Over the...

Is your website testing strategy short term or a long term?

In testing, there are generally two methods for determining winners: tests that only look in the positive direction; and tests that look in both the positive and negative directions. Statisticians refer to these as one-tailed tests and two-tailed...

Why You Need to Bring Your Email up to Speed

In the winter of 1860, a Vermont-native by the name of William Hepburn Russell teamed with two business partners to create the Pony Express—a fast mail service that proposed to significantly cut down the amount of time it...

To Trigger or Target; That Is the Question

"Triggered or targeted emails? Which is better?"It's been asked so often I hear it now as Shakespeare's "To be or not to be..." Cliché, I know, but the email marketer's struggle over which is better for the personalized...

Customer Journey
Three Ideas to Kickstart Your Omnichannel Marketing

For shoppers, there are more ways to research, discover, and engage with a brand than ever before. Indeed, the experience has become a multichannel, multi-device, process that spans time and space. From the living room to the...

Experience the future of ecommerce personalization

Book your personalized demo today.