Ecommerce

How to target promotions for back-to-school shoppers

It's mid-July, which means three things: It's hot. All the big summer movies have already been released. The back-to-school shopping season is quickly approaching its crescendo.Back-to-school spending is projected to increase to 4.6% year-over-year. And as many as 29%...

Back To School List
It’s never too early to think about back to school.

I know. It’s only June 2nd. The papers have just been handed in. Final exams only recently wrapped up. Isn’t it time to relax for a few months? No. If you’re in the business of, well, anything—it’s time...

Boots
I sent this, but they bought that. What’s up with that?

When premium footwear and apparel company Johnston & Murphy decided to add more robust tracking to their email campaigns, they turned to Customer Profiles & Monetate. In a recent blog post, Customer Portfolios used the example of...

Ibm
Monetate featured on IBM’s Smarter Commerce blog

Our own VP of marketing, Kevin Young, wrote a guest post for IBM’s Smarter Commerce blog. It was posted today. Here’s an excerpt: Retailers have been surprising and delighting their customers with personalized experiences since, well, the beginning...

3 ecommerce sales trends you need to know

Raise your hand if you’ve ever been guilty of this thought:Those holiday numbers are interesting, but what am I actually going to do with the data?By the time we’ve dug through holiday results and Q4 numbers on the...

EQ4: "The Gift of Personalization" just released

Read the latest edition of Monetate's Ecommerce Quarterly report to find out how leading retailers used personalization to improve key metrics.From the press release:Monetate, the leading provider of multichannel personalization to the world's best brands, announced today the release...

Personalization, the monster in your closet!

We all grew up with stories about the boogie-ma, or the monster in the closet that resulted in sleepless nights and a bedtime position smack dab between our parents, but it’s a new kind of monster keeping marketers...

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