Ecommerce

The Marketing Executive  2 Maribeth Ross Headline
Modern Challenges for B2C Marketers

Marketing to marketers is like performing a magic show in front of an audience of magicians. You have to step up your game, because it’s hard to impress them. So why would anyone take on that challenge? Maribeth...

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The Ultimate Guide to Reducing Shopping Cart Abandonment

What is shopping cart abandonment? Shopping cart abandonment is when shoppers put items in their online shopping carts, but then leave before completing the purchase — a major issue facing ecommerce retailers. According to Business Insider, $4.6 trillion...

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Infographic: Shopping Cart Abandonment and Tips To Avoid It

Shopping cart abandonment is a stubborn obstacle to selling online. Companies work hard to reduce their cart abandonment rate, but a percentage of shoppers still slip past. In fact, shopping cart abandonment rates overall are on the rise. Business Insider...

Fruit Grocery
How one UK grocer used customer data to sell more turkeys

Waitrose is a brick-and-mortar chain of British supermarkets with a strong ecommerce presence. The first location opened in 1904. What started as a small grocery store in West London is now a regional chain with 350 locations scattered...

Amazon
Will Amazon Prime Day boom or bust this year?

Call it a gimmick. Call it a let down. Call it a brilliant marketing coup. Whatever you call it, the second-annual Amazon Prime Day (tomorrow, July 12) is definitely something we in the world of ecommerce should pay...

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