Ecommerce

After the Conversion: 4 Tips for Customer Retention

Congratulations, your visitor just made it through [insert your coveted conversion action here].Go ahead and give yourself a little pat on the back. But make sure it’s a little one, because your job isn't done. Since it costs...

Want Your Emails to Bomb? Just Keep Them Irrelevant.

Individuals today are exposed to over 5,000 ads per day, compared to 500 ads per day in 1970. - J. Walker Smith, executive chairman, the Futures CompanyIn our multi-screen world, today’s savvy shoppers are relentlessly bombarded with marketing...

The Weird and Wonderful World According to Seth Godin

Revolutions destroy the perfect and enable the impossible—and we're in the midst of a revolution right now. But this isn't any ordinary revolution of the agricultural/industrial type. This is the connection revolution, and it's forever changing the marketing...

Me and Amazon, We’ve Got a Good Thing Going

Last week, I bought a cool new messenger bag. I found it while I was shopping around on the manufacturer’s website, checking out 3D views of the bag and reading product descriptions. But after I fell in love...

Target Cartwheel: Customer Engagement or a Spinning Wheel?

One of the big questions surrounding Target’s Cartwheel app is: To what degree will Cartwheel offers be personalized? According to Casey Carl, president of multichannel at Target, “Cartwheel bridges the in-store experience with social technology to help our...

Experience the future of ecommerce personalization

Book your personalized demo today.