As retailers opened their doors earlier this year in advance of what traditionally is the biggest in-store shopping day of the holiday season, Black Friday turned out to be extremely successful for leading online retailers.Key metrics such as...
The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last year.While same-store traffic to leading ecommerce websites...
Inboxes are beginning to flood with flash sales, landing pages are flush with visions of red and green, and you can’t click through a website without coming across messages of thankfulness, merriment, and mirth. It can only mean...
Congratulations, your visitor just made it through [insert your coveted conversion action here].Go ahead and give yourself a little pat on the back. But make sure it’s a little one, because your job isn't done. Since it costs...
Individuals today are exposed to over 5,000 ads per day, compared to 500 ads per day in 1970. - J. Walker Smith, executive chairman, the Futures CompanyIn our multi-screen world, today’s savvy shoppers are relentlessly bombarded with marketing...
Revolutions destroy the perfect and enable the impossible—and we're in the midst of a revolution right now. But this isn't any ordinary revolution of the agricultural/industrial type. This is the connection revolution, and it's forever changing the marketing...
“Swing and a miss, struck him out! The Philadelphia Phillies are the 2008 World Champions of baseball.”To hundreds of thousands of Philadelphia Phillies fans across the globe, the words "World Champions" seemed entirely implausible. In the hours immediately...
Last week, I bought a cool new messenger bag. I found it while I was shopping around on the manufacturer’s website, checking out 3D views of the bag and reading product descriptions. But after I fell in love...
One of the issues with the checkout process, at least in the realm of online marketing and conversions, is that it can be viewed as an IT problem rather than a marketing problem. Sure, marketers tend to be...
Nothing gets me excited about the holidays as much as my family's annual, hugely indulgent Thanksgiving meal, followed by our Black Friday, pre-dawn pilgrimage to the mall. It’s the perfect blend of two of my favorite things—genuinely meaningful...
