“Swing and a miss, struck him out! The Philadelphia Phillies are the 2008 World Champions of baseball.”To hundreds of thousands of Philadelphia Phillies fans across the globe, the words "World Champions" seemed entirely implausible. In the hours immediately...
Last week, I bought a cool new messenger bag. I found it while I was shopping around on the manufacturer’s website, checking out 3D views of the bag and reading product descriptions. But after I fell in love...
One of the issues with the checkout process, at least in the realm of online marketing and conversions, is that it can be viewed as an IT problem rather than a marketing problem. Sure, marketers tend to be...
Nothing gets me excited about the holidays as much as my family's annual, hugely indulgent Thanksgiving meal, followed by our Black Friday, pre-dawn pilgrimage to the mall. It’s the perfect blend of two of my favorite things—genuinely meaningful...
For many retailers, $2 to $4 out of every $10 earned annually come from the holidays. And while November and December get all the attention dollars-wise, the work doesn’t really begin in those months. If you think of...
One of the big questions surrounding Target’s Cartwheel app is: To what degree will Cartwheel offers be personalized? According to Casey Carl, president of multichannel at Target, “Cartwheel bridges the in-store experience with social technology to help our...
Often, the solution to improved conversion, average order value, and other ecommerce KPIs involves removing obstacles in the customer's path. The online checkout process, in particular, is vulnerable to distractions that can get in the way of someone...
In the land before ecommerce, shoppers went to stores knowing exactly what they wanted, and generally would not put something in their cart unless they meant to buy it. They certainly would not spend hours walking around a...
Reminding a returning shopper who abandoned their cart on a prior visit to your website that you have saved those carted items for them seems like an ecommerce no-brainer, right? In fact, Website Testing Wins shared a success...
You don't need me to tell you that shipping cost is the number one reason why people abandon shopping carts; you've likely seen the Forrester Research statistics, as well as come across this finding in your own conversion...
