When you’re a luxury brand, one of the biggest post-holiday concerns is how to get rid of unsold merchandise without devaluing your brand. Perception is crucial, and a $1,500 handbag on clearance doesn’t really scream cachet.Enter clienteling. By...
From Twitter, Rocket Fuel and Criteo IPOs to record-high online sales for the tech community and ecommerce, 2013 turned out to be a huge year.So what does 2014 have in store? I posed the question to New York’s...
If I hear one more marketer talk to me about the customer experience being the be-all and end-all of their marketing efforts, I think I might get ill.Customer experience, good or bad, is the culmination of experiences a...
When Jeff Bezos got in front of a national television audience on 60 Minutes the day before Cyber Monday to talk about delivery drones, many people passed it off as a publicity stunt to promote holiday sales. Basically...
My family and I went to Disney World a couple of weeks ago, and to get around, I rented a Camry. But instead of having something really useful like a navigation system (Have you ever trekked around Orlando...
While the majority of my career has been rooted in evangelizing conversion optimization, I spent the years between Adobe and Monetate submerged in the other pond of online marketing—display. More specifically, improving the performance of display via machine...
At first glance, us moms may not come off collectively as a group with massive financial influence. Admittedly, yoga pants, diaper bags, and a shirtful of spit-up don’t necessarily connote global economic domination (and really, who has time...
To remain competitive, strengthen relationships with customers, and acquire new ones, companies will need to shift much more of their pre-sales communication from text to video. Marketers who invest the next year in developing teams to efficiently and...
The following is an update from a post earlier today.Back in 2005, when Cyber Monday was launched (and shop.org coined the now ubiquitous moniker), it ended up being only the 10th biggest online shopping day of the year...
The National Retail Federation (NRF) reports that there’s been a record $59.1 billion in sales racked since Thanksgiving Day. Even more impressive is the fact that 40.7% of these transactions were brought in from online sales. And those numbers are...