To remain competitive, strengthen relationships with customers, and acquire new ones, companies will need to shift much more of their pre-sales communication from text to video. Marketers who invest the next year in developing teams to efficiently...
The following is an update from a post earlier today.Back in 2005, when Cyber Monday was launched (and shop.org coined the now ubiquitous moniker), it ended up being only the 10th biggest online shopping day of the year...
The National Retail Federation (NRF) reports that there’s been a record $59.1 billion in sales racked since Thanksgiving Day. Even more impressive is the fact that 40.7% of these transactions were brought in from online sales. And those numbers are...
The following is an update from a post earlier today.Despite reports of just single-digit percentage increases in online sales during yesterday’s Thanksgiving Day holiday (which also was the first day of Hanukkah), revenue to leading ecommerce retailers increased...
As retailers opened their doors earlier this year in advance of what traditionally is the biggest in-store shopping day of the holiday season, Black Friday turned out to be extremely successful for leading online retailers.Key metrics such as...
The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last year.While same-store traffic to leading ecommerce websites...
Inboxes are beginning to flood with flash sales, landing pages are flush with visions of red and green, and you can’t click through a website without coming across messages of thankfulness, merriment, and mirth. It can only mean...
Congratulations, your visitor just made it through [insert your coveted conversion action here].Go ahead and give yourself a little pat on the back. But make sure it’s a little one, because your job isn't done. Since it costs...
Individuals today are exposed to over 5,000 ads per day, compared to 500 ads per day in 1970. - J. Walker Smith, executive chairman, the Futures CompanyIn our multi-screen world, today’s savvy shoppers are relentlessly bombarded with marketing...
Revolutions destroy the perfect and enable the impossible—and we're in the midst of a revolution right now. But this isn't any ordinary revolution of the agricultural/industrial type. This is the connection revolution, and it's forever changing the marketing...
