Ecommerce

It's Time to Think Outside of the KPI Box

My family and I went to Disney World a couple of weeks ago, and to get around, I rented a Camry. But instead of having something really useful like a navigation system (Have you ever trekked around Orlando...

Display 101: A Fundamentals Crib Sheet

While the majority of my career has been rooted in evangelizing conversion optimization, I spent the years between Adobe and Monetate submerged in the other pond of online marketing—display. More specifically, improving the performance of display via machine...

$2.4 Trillion Is Up For Grabs. Who Wants In?

At first glance, us moms may not come off collectively as a group with massive financial influence. Admittedly, yoga pants, diaper bags, and a shirtful of spit-up don’t necessarily connote global economic domination (and really, who has time...

5 Tips for Getting a Video Strategy Ready for 2014

To remain competitive, strengthen relationships with customers, and acquire new ones, companies will need to shift much more of their pre-sales communication from text to video. Marketers who invest the next year in developing teams to efficiently...

2013’s Cyber Monday Crushes the Ecommerce Record

The following is an update from a post earlier today.Back in 2005, when Cyber Monday was launched (and shop.org coined the now ubiquitous moniker), it ended up being only the 10th biggest online shopping day of the year...

Update: Consumers Find More Time to Shop Online on Thanksgivukkah

The following is an update from a post earlier today.Despite reports of just single-digit percentage increases in online sales during yesterday’s Thanksgiving Day holiday (which also was the first day of Hanukkah), revenue to leading ecommerce retailers increased...

More Black Friday Shoppers Head Online

As retailers opened their doors earlier this year in advance of what traditionally is the biggest in-store shopping day of the holiday season, Black Friday turned out to be extremely successful for leading online retailers.Key metrics such as...

Consumers Take Advantage of Pre-Black Friday Shopping Online

The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last year.While same-store traffic to leading ecommerce websites...

Holiday Sale
6 Ecommerce Essentials for a Very Merry Holiday Season

Inboxes are beginning to flood with flash sales, landing pages are flush with visions of red and green, and you can’t click through a website without coming across messages of thankfulness, merriment, and mirth. It can only mean...

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