Ecommerce Quarterly

Eq 3 2015
Ecommerce data deep-dive: the past 2 years

We process a lot of data here at Monetate. In fact, during Cyber Week 2015, we influenced more than a third of total U.S. ecommerce sales. We’re proud of that number. It stands as a testament to our...

Eq 3 2015
Why you should care about your add-to-cart rates.

In the ecommerce world, add-to-cart rates sometimes get a bad rap. They’re not as sexy as conversion rates—which measure cold-hard cash. Plus, you might think most people just use their carts as shipping-threshold calculators, anyway. Right? WRONG. While...

Eq 3 2015
Cross-channel consistency = crazy conversions

You might’ve heard that our latest EQ is out. You should totally grab a copy, because we dedicated the entire issue to how key channels performed for retailers in the 3rd quarter. And, as a little bit of...

Eq 3 2015
Ecommerce benchmarks for Q3 2015 just released

We’ve just released the latest edition of the Ecommerce Quarterly for Q3 2015. It features all the usual goodies like industry-wide benchmarks, mini-case studies, smart analysis, and astute projections. This edition of the EQ also includes examples of...

Eq 2 2015
Conversion rates for iOS vs. Android: The last 2 years

One of the things we look at when we compile the data for the Ecommerce Quarterly is the ecommerce performance metrics (conversion, add-to-cart, AOV) by platform. Today we’re going to take a look at the historical context of...

Eq 2 2015
Is mobile bounce rate on the rise?

When we ran the numbers for ecommerce performance during Q2 for our most recent Ecommerce Quarterly report, we uncovered a host of interesting, surprising, and just-plain confounding trends. But our job isn’t to keep the stats just interesting...

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