Ecommerce

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What is Individualized Ecommerce?

Today’s world of online shopping is booming. Sales are reaching new levels and the ecommerce industry is showing no signs of slowing down. With such success, you can imagine how competitive the industry has become and why you...

4 Ways to Optimize in the Evolving Ecommerce Landscape

Ecommerce optimization is the process of building a seamless and enticing user experience for your customers that will encourage them to purchase, and win their loyalty for the long-term. Optimization can be accomplished with both manual and automated...

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EQ3 2017 Report: Are You Retargeting the Right People?

The vast majority of people who visit your website will leave without making a purchase. You won’t know the precise reason why they left without converting, but all of those exits represent a tremendous amount of lost revenue...

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Key Holiday Benchmarks to Track this Holiday Shopping Season

This blog post was updated on October 15,2018.The days are getting shorter and the Halloween decorations are out. You know what that means. Pumpkin flavored everything and your massive holiday season to-do list just became more urgent. The...

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Why Mobile Dominates Ecommerce for Moms

When it comes to consumer spending, women are in charge Female employment is on the rise, and their earnings are catching up with their male counterparts. Yet, women are still tasked with the bulk of household management responsibilities...

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Customer Experience and Personalization Are Inseparable

Customer experience is inseparable from personalization. The most recent guest on our podcast was Kim Williams-Czopek, VP of Digital at Lilly Pulitzer. Kim has decades of experience in customer experience, and in her episode of The Marketing Executive...

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