Ecommerce

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Why Mobile Dominates Ecommerce for Moms

When it comes to consumer spending, women are in charge Female employment is on the rise, and their earnings are catching up with their male counterparts. Yet, women are still tasked with the bulk of household management responsibilities...

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Customer Experience and Personalization Are Inseparable

Customer experience is inseparable from personalization. The most recent guest on our podcast was Kim Williams-Czopek, VP of Digital at Lilly Pulitzer. Kim has decades of experience in customer experience, and in her episode of The Marketing Executive...

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Modern Challenges for B2C Marketers

Marketing to marketers is like performing a magic show in front of an audience of magicians. You have to step up your game, because it’s hard to impress them. So why would anyone take on that challenge? Maribeth...

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The Ultimate Guide to Reducing Shopping Cart Abandonment

What is shopping cart abandonment? Shopping cart abandonment is when shoppers put items in their online shopping carts, but then leave before completing the purchase — a major issue facing ecommerce retailers. Business Insider reports that $4....

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The future of ecommerce is looking bright with AI

After the close of 2016 it’s time for us to look back on the year and make resolutions for the new year. My new year’s resolution is always the same: to eat healthier (and that resolution always goes...

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How one UK grocer used customer data to sell more turkeys

Waitrose is a brick-and-mortar chain of British supermarkets with a strong ecommerce presence. The first location opened in 1904. What started as a small grocery store in West London is now a regional chain with 350 locations scattered...

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