Conversion Rate Optimization

Email's Value Remains Strong, But Could It Be Better?

What if we could use all the data that we have to improve our email and digital marketing? That's what this Monetate infographic, "Intelligent Email Marketing That Drives Conversions," inspires—the idea that responsible data-driven marketing creates amazing subscriber...

Banners, Badges, and Bargains

It's on! Cyber Season 2012 kicked off strong, with retailers generating nearly $5 billion in online sales between Thanksgiving and Cyber Monday. It goes without saying that the promise of free shipping and deep discounts kept consumers glued...

Want to Nail Product Recommendations? Start Here

If your website isn’t on the product recommendation bandwagon just yet, this research might have you scrambling to climb on board.According to Forrester Research, surveyed ecommerce retailers reported that anywhere from 2% to 20% of their total website...

Website Testing Wins: What View Works for You?

Helping visitors move deeper into category and listing pages to find the products that fit their needs out of the thousands you offer is challenging. Online retailers leverage different content organization strategies and functionalities (like faceted navigation, for...

Total Experience Optimization (and the Simple Keys to Success)

Recently, I spoke at the Digital East conference in Washington, D.C. on mobile search optimization.Most attendees probably expected to learn a set of techniques for attracting more visitors to the website from mobile search—“pre-click optimization,” as it's sometimes...

Website Testing Wins: Two Tactful Hurricane Sandy Campaigns

When it comes to targeted marketing, the question that's typically debated is whether using information that you know about a customer to personalize their experience is helpful or intrusive.But last week, during Hurricane Sandy's destructive rampage through many...

Smartphones Invade Travel: Are You Prepared?

As more and more consumers ditch their keyboards for their smartphones, it’s time for travel and hospitality websites to take action.That’s the latest from eMarketer’s “Digital Insights for the Travel and Hospitality Industry” Brief, which found travelers aren’t...

Experience the future of ecommerce personalization

Book your personalized demo today.