Conversion Rate Optimization

12 Ways to Be a Smarter Merchandiser

Having tracked ecommerce for 16 years with a focus on intelligent merchandising, the e-tailing group has learned this: The customer today is short on time, yet willing to research product and price to ensure they’re getting the right...

Website Testing Wins: Rescuing a Cart Recovery Campaign

Reminding a returning shopper who abandoned their cart on a prior visit to your website that you have saved those carted items for them seems like an ecommerce no-brainer, right? In fact, Website Testing Wins shared a success...

CRO Megatrends in 2013

The year has just started (and some of you are probably still reeling from holiday crunch time), so it’s the perfect time to check if your marketing activities are well-aligned with the bigger trends that are most likely...

Finding the Hidden Opportunities in 'Losing' Tests

There are many rules about website testing. I’d like to offer one more that is often overlooked by marketers when they evaluate the success of their campaigns: Don’t stop a test too early based on initial results. This...

React With Relevance
React With Relevance

The truth is inescapable: In the next two or three years, the majority of brand- consumer interactions will take place on a smartphone or tablet (for insight into smartphone use trends, check out Monetate’s infographic at the end...

Omnichannel All the Buzz at NRF’s Big Show

There’s one word on everyone’s lips at the National Retail Federation’s Big Show this year: Omnichannel.From the opening keynote speeches to the expert panels and presentations from top retailers, everyone is talking about the importance of retailers creating...

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