Move from Website-Centric to Customer-Centric Now
I’ve been thinking a lot about the tale of the five blind men traveling in the jungles of India. It’s a story many of you have probably heard before: The five blind men come upon an elephant. One...
Conversion Rate Optimization
Being Relevant: The Holy Grail of Marketing
Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...
Instructions to the Ecommerce Cook
To become a more complete ecommerce professional, it is imperative to make a conscious effort to get out of the weeds and look outside of your industry for ways to apply new ideas to ecommerce strategy and personalization...
Website Testing Wins: What's a Picture Worth in On-Site Search Results?
On-site search tends to get overlooked when marketers beef up their online merchandising efforts. That's a shame, because on-site (or internal site) search offers a great opportunity to optimize the website experience for visitors by helping them quickly...
Website Testing Wins: Pinning Down Better Conversion From Social Media
Since Pinterest's debut a couple years ago, brands have been trying to find ways to turn users' pins and follows into website visits and sales. Consumer behavior seems to be on their side, as 70% of respondents in...
Website Testing Wins: A Special Brand of Badging
As SiteTuners' Tim Ash pointed out last week, online marketers that don't tear down their old merchandising models to present shoppers with more personalized content will become relics.While targeted product recommendations probably springs to mind as a key...
The Anatomy of an Online Purchase
I’m pretty sure the last time I bought jeans for only $20, I was in middle school, my mom was paying, and they had to be worn with one of these. Yes, it’s been a while, so I...
Merchandising: Tear Down the Old Models or Become a Relic
We caught up with Tim Ash, CEO of SiteTuners and a contributor to the Monetate blog, to get his input on the merchandising tactics websites must focus on this year in order to stand out from the competition...
Merchandise Like a Pro
Whether you’re a retailer, a travel website, or a financial services company, there’s still one critical component to improving your key performance metrics: Giving website visitors the ability to find what they are looking for.Although merchandising might sound...
In Travel & Hospitality, Irrelevance Is the Kiss of Death
During this week’s Tnooz webinar, Transforming the Supplier-Driven Booking Experience, a group of experts sounded off about how the travel and hospitality industry is rapidly changing, thanks to a major shift in customer behavior and new demands...
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