Conversion Rate Optimization

Website Testing Wins: In Search of Better Conversion?

According to Econsultancy, up to 30% of visitors to ecommerce websites turn to on-site search to find the items on their shopping list.The challenge wrapped inside this customer experience and sales opportunity is actually being able to provide...

You Can Be Like Amazon (and eBay), Too

Last week’s announcement that eBay is ramping up its same-day delivery got me thinking: Why isn’t every retailer offering a similar service?Using geotargeting to merely welcome a visitor from his or her hometown is really geotargeting in a...

Website Averages Lie: Here’s How to Get the Truth

Averages aren’t great for action. Just ask my friend Avinash Kaushik. As he likes to say, the average income between himself and Bill Gates is an astronomical number.The point being, in web analytics, there's very little we can...

Website Testing Wins: Hold the Phone!

Hey, lead-gen marketers, I'm back with another example of what Monetate has been testing on its landing pages.A big challenge in online lead generation is balancing the need to collect as much information as possible for lead follow-up...

Testing Is Not Dead

I’m going to be completely honest. Yes, I wrote a blog post titled "Website Testing as We Once Knew It Is Dead" expecting to get the reaction that it did.While some people seemed annoyed at my post, others...

IRCE 2013 Recap: The 3 Issues Everyone Was Talking About

We’re just back from a very happening Internet Retailer Conference and Expo (IRCE) in beautiful Chicago, where we noticed some familiar and recurring themes…Heard Around the Booth: The “P Word”It’s no surprise that a main topic of discussion...

Website Testing Wins: A Tale of On-Hover and Off Results

Recently, we looked at how downplaying a coupon code box during the checkout process can improve the performance of top metrics.This week's winning test involves hiding website content of a different sort to see the impact.A specialty retailer...

Smartphone Vs Tablet
Smartphones vs. Tablets: Forrester Reveals the Differences

Access Monetate ecommerce report to better understand the difference between smartphones and tablets experience. Most companies are already taking note of the explosion of smartphone and tablet traffic to their websites. But smartphones aren’t tablets and vice versa...

Upselling And Cross Selling
Are You Targeting These Two Valuable Travel Segments?

Here’s good news for travel and hospitality websites: In mature global travel markets, growth will remain consistent. But there’s a catch. For companies that want to exceed that growth, it’s critical to make the most of every single...

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