Conversion Rate Optimization

Consumers Take Advantage of Pre-Black Friday Shopping Online

The 2013 holiday shopping season started with a resounding bang as leading online retailers experienced a 25% increase in revenue during the five-day period leading up to Thanksgiving compared to last year.While same-store traffic to leading ecommerce websites...

After the Conversion: 4 Tips for Customer Retention

Congratulations, your visitor just made it through [insert your coveted conversion action here].Go ahead and give yourself a little pat on the back. But make sure it’s a little one, because your job isn't done. Since it costs...

Don’t be a Playa with Your Data

I’ve been thinking about the state of online marketing lately, and  the more I do, the more I realize that online marketing is a lot like dating.Full disclosure: I've been married for 30-plus years, so dating is (thankfully)...

Flash Sales: Better Never Than Late?

I worked in publishing for almost 20 years. Starting in the mid-2000s, as advertising sales plummeted and readers headed elsewhere to get their news and information, a lot of publishers chased their tails rather than try to come...

Experience the future of ecommerce personalization

Book your personalized demo today.