Conversion Rate Optimization

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Creating Useful 404 Error Pages

Imagine the following scenario: You’re out skateboarding (like I said, imagine) one day when your pair of trusty old Vans finally give at the seam. Your sock shows through the gap. It’s pretty clear that it’s time to...

How to Increase Conversions Without Racing to the Bottom

In online marketing, and in conversion rate optimization in particular, there’s a relatively large danger of missing the forest for the trees. Some marketers are so obsessed with conversion rates that they forget to look at conversions with...

It's Time to Think Outside of the KPI Box

My family and I went to Disney World a couple of weeks ago, and to get around, I rented a Camry. But instead of having something really useful like a navigation system (Have you ever trekked around Orlando...

2014's Online Marketing Megatrends

At the start of 2013, I wrote about the trends that would dominate website conversion optimization discourse and practice for the year. The overarching theme then was context, with digital marketers struggling to create relevance across channels and...

Display 101: A Fundamentals Crib Sheet

While the majority of my career has been rooted in evangelizing conversion optimization, I spent the years between Adobe and Monetate submerged in the other pond of online marketing—display. More specifically, improving the performance of display via machine...

Update: Consumers Find More Time to Shop Online on Thanksgivukkah

The following is an update from a post earlier today.Despite reports of just single-digit percentage increases in online sales during yesterday’s Thanksgiving Day holiday (which also was the first day of Hanukkah), revenue to leading ecommerce retailers increased...

More Black Friday Shoppers Head Online

As retailers opened their doors earlier this year in advance of what traditionally is the biggest in-store shopping day of the holiday season, Black Friday turned out to be extremely successful for leading online retailers.Key metrics such as...

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