Conversion Rate Optimization

Turbocharging Your Paid Search Program, Part 2

Yesterday, I wrote about the two primary reasons why your paid search program performs below expectations. If you’re also spending at a ratio of 92:1 to attract search traffic versus convert it, read on for the two off-...

Turbocharging Your Paid Search Program, Part 1

On average, companies pay out 92 times as much attracting website traffic as they do trying to convert it, according to Econsultancy. And having spent more than five years helping companies manage and optimize their paid search programs, I can...

Website Testing Wins: Does Paypal Pay Off?

If you've been looking into the value of offering Paypal as a payment option on your website, you're probably a bit confused. There's a lot of noise out there. Despite some recent surveys showing that 57% of people...

3 Insights From Holiday 2011 to Help You Master Omnichannel Success

The retail ecommerce sector enjoyed a banner holiday season, with year-over-year sales performance surpassing that of brick-and-mortar stores. In fact, year-over-year online sales also increased by nearly 20% for every holiday promotional event, including Black Friday, Cyber Monday...

Testing Success Is Sweet at Godiva

Chocolate sells itself, right, especially when it's Godiva's high-end confections? While that might be true for me, Godiva (a Monetate client) makes the most of all its website traffic by testing a variety of elements to find the...

New Rules from NRF 2012, Part 2: First Look Track Recap

The third day of the National Retail Federation’s (NRF) 101st Annual Convention & Expo, known as Retail’s BIG Show, continued to deliver informative content that many retailers could go home and put into action.I was eager to sit...

New Rules from NRF 2012: Innovate or Perish

The first retail show of the year is off and running. The National Retail Federation's (NRF) 101st Annual Convention & Expo, known as Retail's BIG Show, features three days of non-stop learning about "retail's new rules"—or the ever-present...

Top 10 Online Retail Infographics of 2011

At Monetate, we routinely produce infographics in an effort to provide our clients and readers with an easy way to understand important—but sometimes complex—topics in retail ecommerce.As we approached the end of the year, we scoured the Web...

Website Testing Wins: Scarcity Sells… for a Limited Time

If people think they have a limited window in which to take advantage of a particular offer, they are more likely to make an impulsive purchase immediately. That's the theory behind the marketing strategy known as "scarcity."So, let's...

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