Conversion Rate Optimization

The 'Total Profits' of Website Testing

Let’s get one thing straight from the start: Your website testing tool should not be a cost; it should be a huge profit-generator. If you’re testing the right things, then the cost of your testing tool should be...

3 Ways to Simplify Web Pages for Better Conversion

As a website manager, you are bombarded with requests to add elements to your site. More promotions. New and improved functionality. New ways of selling products. More marketing messages. Over time, your website can resemble a patchwork quilt...

Website Testing Wins: The Path of Least Resistance

While it might be a generally good practice to break down your checkout process so that even the most inexperienced online shoppers will understand how to navigate it, one marketer has found that offering too much help could...

Website Testing Wins: Selling the Sale

What is the one magical word that gets customers moving, a word that is as old as commerce itself? Sale!Of all the things you can optimize on your website, would you believe that the word “sale” could be fine-tuned...

3 Shipping Strategies to Test for Profitable Sales

Last week, market research firm ClickIQ detailed the rapidly changing interactions between consumers, brick-and-mortar stores, and the web. Specifically, we learn that the person blocking the aisle while typing furiously on their mobile device is likely deciding whether...

5 Tactics for Boosting Email Conversion Rate

Batch-and-blast email campaigns have never been a good idea when it comes to creating strong customer relationships. But now that the consumer is king, with unprecedented control over what marketing gets her attention, companies really have to step...

Website Testing Wins: Time and Place Are Everything

We have all been caught at the wrong place at the wrong time. Coincidence has a humbling way of getting the best of even the most prepared.Luckily for a national specialty retailer, they have learned how to use...

Website Testing Wins: What a Word Is Worth

“Good words are worth much, and cost little.”Those are the thoughts of 17th Century Welsh poet George Herbert, and undoubtedly the thoughts of our client for this week's installment of Website Testing Wins.While Herbert was probably talking about...

Turbocharging Your Paid Search Program, Part 3

The third and final installment in the “Turbocharging Your Paid Search” series focuses on objection handling. Of the tactics I mentioned yesterday, you’re most likely to encounter stiff resistance to my recommendation that you pause keywords whose Quality...

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