Conversion Rate Optimization

RIP: The Over-Optimized Homepage, Age 15

The Over-Optimized Homepage, whose existence had long marked the center of the universe, died today after a long battle with relevance. It was 15 years old.Monetate's Strategic Services Director, Nathan Richter, confirmed the news at 7:39 a.m."The health...

Create the Ultimate Customer Experience Now

If you want to discover new ways to provide the perfect customer experience across all channels, you’re in luck.Monetate is pleased to sponsor Forrester’s Customer Experience Forum in New York City on June 26-27, 2012, and we’d love...

IRCE 2012: Get Agile… or Get Left Behind

A recurring theme in many of the sessions that took place yesterday at IRCE 2012 was agility, in terms of both exceeding consumer expectations and continuously improving business operations in order to help your teams drive performance.Executives from...

3 Pain Points of Product Recommendations and How to Cure Them

In my post yesterday, Put Product Recommendations in the Hands of Merchandisers, Not Machines, I talked about the importance of making sure a human element exists when implementing product recommendations on your website.Let's now look at three specific pain...

IRCE 2012: Build Better Customer Interactions

The first full day of sessions at the eighth annual Internet Retailer Conference & Exhibition (IRCE) urged online retailers to "rethink who their customers are" in order to build interactions that are both persuasive and profitable.To clinch the sale...

Traffic from Social Growing, But Not Converting

Before you read any further, go check your inbound referral traffic reports. Surprised to see how much website traffic is coming from social networks? Even if you've been on top of this trend, the speed at which traffic...

Godiva Finds New Ways to Wow Web Visitors

When it was first discovered more than 2000 years ago, chocolate wasn’t so sweet. Instead of adding sugar and butter to create a dessert, the Mayans mixed cacao bean paste with water and chile peppers to make a...

There’s No Finish Line in Website Optimization

As Bryan Eisenberg, marketing optimization expert, puts it: “There is no finish line in optimization. If you’re aiming to get to a point where you’re finished with website optimization, you’re missing the point. You never stop doing it...

The Best Tweets from #AgilitySummit

We're getting ready to share some of the amazing insights from this year's Agility Summit. Stay tuned for blog posts, videos, and much more!  In the meantime, we thought you might want to take a look at some...

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