Conversion Rate Optimization

Using Social Commerce to Drive Influence, Sales

As we’ve posted before, social commerce goes beyond straight social media sales, and takes into account both customer service and social reach. Online retailers who focus on social commerce are expanding their reach—and improving visibility, conversions, and sales.Over...

5 Ways to Take Merchandising to the Next Level

Getting the right product in front of the right visitor at the right time isn’t easy. If it was, every visitor would convert on their first visit to your website.A key challenge to online merchandising? Instead of the...

Website Testing Wins: Keep Their Eyes on the Goal

Checkout is a delicate point in the online shopping process. Online retailers work hard to present the right combination of information and functionality at this stage to maximize the value of a sale, without introducing any unnecessary details...

Product Recommendations: Are Yours on the Mark?

There’s always a lot of talk about the product recommendations made by companies like Netflix and Amazon.Some say those personalized product recommendations, based on users’ past behaviors, drive double-digit revenue for both companies. Others find the products recommended...

Lean Manufacturing for Website Optimization

Although catch phrases like “doing more with less” or having the “right product at the right time for the right person” can be viewed as cliché, they have very powerful meanings.Both concepts trace their origins back to the...

Art vs. Science of Upselling and Downselling

Simply put, most companies can’t merchandise every single product they have manually. Curating products for recommendations by hand when you’ve got 10,000 products, for example, is likely a waste of time and money.But relying on algorithms alone to...

Merchandising Matters: Landing Pages and Entry Pages

When it comes to the conversion funnel, the best places to start optimizing are at the ends—your entry/landing pages and your checkout pages. From a merchandising standpoint, the inclusion of relevant information—such as product recommendations—on checkout pages tends...

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