Conversion Rate Optimization

Get Off Sidelines
Get Off the Sidelines: 4 Keys to Leveraging Mobile

Fifty percent of marketers admit that they aren’t leveraging mobile despite it being the fastest-growing marketing channel, while others still aren’t sure how to effectively target website traffic from iPhones, Androids, and other smartphones. Those were two of...

Merchandising Matters: Product Detail Pages

Now that we've covered tactics for merchandising landing pages and entry pages, as well as category pages and listing pages, we've reached the stage of the conversion funnel where product detail pages play their part.Depending on how effectively...

Multi Screen
It’s a Multi-Screen World

Google recently unleashed “The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior,” a 46-page report detailing consumers’ ever-increasing tendency to cycle between multiple devices to accomplish online tasks. While the video interviews are enjoyably awkward, the rest of the...

Holiday Success Interview #5: Monetate's Nathan Richter

[caption id="attachment_16896" align="alignright" width="170"] Nathan Richter[/caption]For the fifth and final interview in our Holiday Success series, we checked in with our Strategic Services Director, Nathan Richter, to find out some of the expert advice the Monetate services team...

Website Testing Wins: Free Shipping's One-Two Punch

What's the biggest conversion roadblock for every ecommerce firm? Time. At any moment during a visitor's trip to your website, their attention can be stolen away by a ringing doorbell, crying child, or buzzing phone.And if distractions put...

Holiday Success Interview #4: Eisenberg Brothers & Associates

[caption id="attachment_15262" align="alignright" width="150"] Bryan Eisenberg[/caption]No roundup of advice on how to improve online conversion, sales, and customer experience this holiday season would be complete without the ecommerce stylings of Bryan Eisenberg. Partner at Eisenberg Brothers & Associates...

Cart Tricks: Focus on Website Technology to Reduce Abandonment

So far in the Cart Tricks series, we’ve covered how cart page distractions and confusion in the ecommerce checkout process contribute to visitors ditching their carts before converting. But there’s a really simple reason that often gets overlooked—and...

5 Major Trends You Must Address for Holiday 2012

What could be more encouraging than online sales as a percentage of total holiday sales nearly tripling since 2005, while the offline side remained almost flat? How about the growing influence of online channels on offline spending in...

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