Conversion Rate Optimization

Service Seals: The Basics You Need to Know

As more companies hunt for ways to set themselves apart from the competition, the prospect of a service seal that assures visitors they can trust a website’s security, checkout, and customer support sounds pretty tempting.Case in point: Our...

Website Testing Wins: Navigating Toward Repeat Sales

A best practice that my colleagues on the Client Services team have written about for the Monetate blog (and in our eBooks and white papers, too) is the value of reducing steps in the conversion funnel by helping...

UX in Travel: Q&A with Usabilla's Sabina Idler

Considering that 59% of people rank ease of use as the most influential factor in whether they make a purchase on a travel website, travel and hospitality firms have a great opportunity to boost sales by enhancing the...

Website Testing Wins: Getting Non-Branded Paid Search to Pay

When people use your brand name(s) to search for products and services online, they're exhibiting an affinity that suggests they could be more likely to convert without the lure of a discount or other incentive.By contrast, website traffic...

5 Lessons Travel Websites Can Learn From Online Retailers

With a lot of travel websites, I’m taken back to a time when bricks-and-mortar retailers first began selling products online. They offered essentially the same website experience to every visitor regardless of their different needs and shopping styles.Anyone...

Get Your Game On: Can Gamification Work For You?

We’re hearing the word gamification more when it comes to website optimization. Just watch this video of Forrester Research analyst Brian Walker for some key reasons why gamification could become an emerging trend.And there’s a good reason for...

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