November 30, 2013
The following is an update from a post earlier today.
Despite reports of just single-digit percentage increases in online sales during yesterday’s Thanksgiving Day holiday (which also was the first day of Hanukkah), revenue to leading ecommerce retailers increased more than 60%.
According to data from nearly 30 million online shopping sessions on Thanksgiving Day, revenue was up 63.88%, including increases from tablet shoppers (278.83%), smartphone users (103%), and consumers on traditional laptop and desktop computers (66.19%).
The overall average order value increased 13.41%.
Continuing a trend leading up to Thanksgiving, more traffic came from from social networks (42.77%). Email referrers took the biggest hit with 43.82% less traffic on Thanksgiving Day.
Traffic increased (19.29%) and purchases increased (41.67%) between 6 p.m. and midnight.