May 16, 2012
Prolific French writer François-Marie Arouet (also known as Voltaire) once wrote that “Every man is the creature of the age in which he lives; very few are able to raise themselves above the ideas of the time.” While Voltaire’s sentiment implies that forward-thinking individuals imbue history with their unique legacy of innovation, it also emphasizes the extraordinary achievements of brands that remain relevant over the decades.
Or in the case of Brooks Brothers, a clothing retailer founded in 1818, over the centuries. Its is truly a legacy of constant adaptation, because it is an understatement to say that you can remain in business for almost 200 years by simply finding what works once then resting on your laurels; as the market evolves, so must you. That is why in the sprawling age of ecommerce, Brooks Brothers has once again looked forward to move its business beyond the competition.
To fully embrace doing business in the digital space, Brooks Brothers had to seek out new merchandising technologies that gave it the control needed to more effectively reach and convert customers. It found this level of targeting articulation through a successful product badging campaign after adding the Monetate Agility Suite to its website.
Check out Brooks Brothers: A Badge of Success, a case study on how the retailer used product badging to raise:
• Conversion by 26%
• Revenue per visit by 34%
• Add-to-cart rate by almost 5%
In addition, the case study tells the story of how Brooks Brothers' approach to testing also has been transformed, providing agility and flexibility that the retailer can leverage to drive relevance well into the next decade. In digital years, that's about half a century!