Analytics

Conversion—Not Just for Web Teams Anymore

CMOs and their teams are starting to realize that there is only so much optimization they can do around the marketing spend to drive website traffic without looking at how those visitors are converting on the website—but they’re...

Live From #AgilitySummit: Day 1 Wrap-Up

As today’s Agility Summit 2013 presentations and roundtables wrapped up, there was a notable buzz in the air. And for good reason.From Mitch Joel’s keynote presentation to panel discussions on being relevant throughout the customer lifecycle, there was...

The Customer-Centricity Checklist

What does the world’s largest and deadliest jellyfish have to do with a story on customer-centricity?According to Wikipedia, what people consider to be the world’s largest and most deadly jellyfish, the Portuguese Man O’ War:… is not actually...

Integrated Customer Experience Q&A: ElisaDBI Shares U.K. Analytics

We caught up with Michael Potts, founder and managing director of U.K.-based ElisaDBI, an award-winning consultancy providing web analytics and conversion optimisation solutions and Monetate partner, to get the U.K. perspective on the multi-screen customer experience and the...

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Being Relevant: The Holy Grail of Marketing

Consistently delivering compelling, relevant experiences that delight your website visitors is the holy grail of marketing. Those were the words of Brett Bair, senior director of strategic services at Monetate, during last week’s “Optimize the Customer Experience” webinar...

Introducing CMO Chat

As companies make a shift to customer-centric marketing, the role of the CMO is changing. To help, we've decided to start a new video series called CMO Chat.The series launched earlier this month with our first guest, David Cooperstein...

Playing Moneyball with Big Data

Conversations about big data are taking place in practically every boardroom as companies hear stories like this one about Gilt Groupe, which within one minute at noon every day sends more than 3,000 versions of an email to...

Google Flu Trends: A Data Mistake You Can’t Afford to Make

This weekend, I read an interesting article in The New York Times’ Bits section: “Data Without Context Tells a Misleading Story.”The article covered Google’s release of new data based on an algorithm it created to figure out how...

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