Analytics

Testing Is Not Dead

I’m going to be completely honest. Yes, I wrote a blog post titled "Website Testing as We Once Knew It Is Dead" expecting to get the reaction that it did.While some people seemed annoyed at my post, others...

4 Insights Personalization
4 Insights for Using Data to Power Online Personalization

Last year’s BRITE/NYAMA Marketing in Transition Study reported that 45% of marketers say they are unable to use data effectively to personalize their marketing efforts. Given that 36% of marketers also noted that they have plenty of customer...

Talking Social Media and Silos

The most recent release of the Ecommerce Quarterly (EQ) welcomed Jay Baer and Mitch Joel, two digital marketing thought leaders and published authors, who brought fresh perspectives to EQ social referrer data. Both men have written and spoken...

IRCE 2013 Recap: The 3 Issues Everyone Was Talking About

We’re just back from a very happening Internet Retailer Conference and Expo (IRCE) in beautiful Chicago, where we noticed some familiar and recurring themes…Heard Around the Booth: The “P Word”It’s no surprise that a main topic of discussion...

The Opportunity in ‘Magnificent White Spaces'

Companies might think they're in hell today, as they try to navigate big data, more channels than they can shake a yardstick at, and consumers' expectations for relevant interactions with their brands. But that's not really where they...

Upselling And Cross Selling
Are You Targeting These Two Valuable Travel Segments?

Here’s good news for travel and hospitality websites: In mature global travel markets, growth will remain consistent. But there’s a catch. For companies that want to exceed that growth, it’s critical to make the most of every single...

3 Keys to Succeeding in the Age of the Customer

With the age of the customer comes a problem, according to Rob Brosnan, senior analyst at Forrester Research.The issue: Organizations have focused on optimizing their websites for years. But in the age of the customer, that optimization mentality...

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