Analytics

How to Win in the New Economy

Brands that will win in the new economy are the ones that understand their customers better, and are able to craft the best experiences based on customers’ needs and context. The world of one-size-fits-all is gone today.This is...

Interesting Data Can Be a Big Swing and a Miss

In my last blog post, I talked about how important it is to listen—whether it’s cues from a friend that we’re not interested in talking about the same things, or signs from a customer that says since I’m...

LivePredict: Behind the Scenes

[caption id="attachment_18945" align="alignright" width="310"] The LivePredict development team in action.[/caption]Behind every Monetate product is a team of smart people tasked with turning their own, or someone else's, ideas into a reality. Such is the case with last week's...

Announcing LivePredict!

It’s a really exciting time here at Monetate! We’re launching LivePredict, our new automated segment discovery product that helps marketers easily find their valuable customer segments and take immediate action on this knowledge with one-click campaign creation.In the...

Be Like Sam Hinkie

It's been quite a while since my Philadelphia 76ers have been relevant in the sports world. In the 12 years since Allen Iverson defiantly stepped over Tyron Lue and the mighty Lakers in Game 1 of the 200...

Are You Still Whiffing on Big Data?

Let's face it, using big data is, well, hard. Three questions marketers mostly have around big data still are:1) Where is it?2) What do I do with it?3) How do I measure success?Because marketers can't answer these questions...

4 Types Data Webinar
4 Types of Data: How Can You Turn Them Into Action?

Although 94% of companies agree that online personalization is “critical to business performance,” only 4% of companies report personalizing the website experience well for their visitors. That data, culled from an eConsultancy report written in association with Monetate...

Website Averages Lie: Here’s How to Get the Truth

Averages aren’t great for action. Just ask my friend Avinash Kaushik. As he likes to say, the average income between himself and Bill Gates is an astronomical number.The point being, in web analytics, there's very little we can...

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