Analytics

Two Items Missing From Your Conversation About Convergence

What’s up with convergence?One of the hottest topics in digital marketing last year—pulling together data sets from across the web to paint a better picture of customers and how they act—has been quietly fading from our vocabulary. And...

Four Steps for Creating Winning Customer Experiences

Talk to most marketers and they’ll tell you that creating a winning customer experience is good for a brand’s bottom line.It might surprise you, then, that less than 5% of marketers think they’re delivering on that goal.So, why the gap?We...

Trimming the Fat From Online Marketing

A big part of why I think online marketing can be so hard is because we make it hard.Nobody has a unifying, simple concept. Instead, we have enormously complicated concepts with millions and millions of options. And it’s...

The C-Suite Gold Medal Game: CIOs Versus CMOs

As the Winter Olympics in Sochi soon get underway, I’m reminded not only of the exciting London games of two years ago, but a report from Gartner around the same time that said by 2017, CMOs would spend...

The Empowered Traveler (and My Sister-in-Law) Rules

You’ve heard it by now. The customer is more empowered than ever before. Put the customer at the center of your business. Become more customer centric.What’s making customers more empowered, or what’s requiring companies to focus more on...

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