Analytics

Soccer Cartoon
The Beautiful Game…of Data

When it comes to data and marketing, most people take the analogy to Moneyball. And it’s pretty easy one to see why: Just like how Billy Beane, the general manager of the Oakland Athletics, used previously ignored data...

Is your website testing strategy short term or a long term?

In testing, there are generally two methods for determining winners: tests that only look in the positive direction; and tests that look in both the positive and negative directions. Statisticians refer to these as one-tailed tests and two-tailed...

Back To School Kid
Acing Your Back-to-School Strategy

Pop quiz: What’s the second most lucrative e-commerce shopping season? If you guessed “back to school,” congratulations; you’re at the head of the class. If you’re wondering how you just got your kids into summer camp and are...

IWWIWWWIWI—The Acronym Driving Your Customers

IWWIWWWIWI. It’s a mouthful of an acronym, and isn’t easy to figure out, but it’s incredibly important for marketers to understand.It stands for I want, what I want, where and when I want it. I came across the...

Experience the future of ecommerce personalization

Book your personalized demo today.